I currently have a LinkedIn profile but I’m not very active
on it. I’m a member of many groups including the American College of Healthcare
Executives of North Texas, Society for Human Resource Management, UTA College
of Business MBA, and UTA Masters Health Care Administration Networking;
however, I haven’t contributed to any of the groups. LinkedIn is a great
networking opportunity. One of my biggest complaints was when I created a
profile. It seemed like it took several hours and if you leave something
incomplete the web site will continuously notify you.
Saturday, September 22, 2012
Online/Offline Media
SeaWorld San Antonio implemented a social media campaign to
build relationships with the coaster community, build awareness around its new
ride Journey to Atlantis, and ultimately drive more visits to the park. The
social media campaign included both offline and online activities to engage
customers.
Offline Activities
SeaWorld San Antonio used television commercials, word of mouth, park
brochure or map, saw while in the park, TV or print news story, radio
commercial, newspaper ad, passmember communication, Pepsi can promotion, and
billboards to engage customers offline. They also invited coaster bloggers and the
American Coaster Enthusiast group to attend a media launch day and to ride the
new ride Journey to Atlantis. The American Coaster Enthusiast group brought 30
members to media day to check out the ride.
Online Activities
SeaWorld San Antonio set out to engage coaster bloggers as a
VIP audience. They created a content rich Web site containing 11 videos and a 45-photo portfolio. The content was deployed using YouTube, Flickr, and Veoh. Riders
from the American Coaster Enthusiast group posted positive comments on enthusiast
sites and YouTube videos. Also, of the 22 enthusiast sites originally identified 12 blogged about
the ride.
SeaWorld San Antonio's social media campaign was successful in building relationships
with the coaster community, building awareness around its new ride Journey to
Atlantis, and ultimately driving more visits to the park. However, they could’ve
utilized additional social media channels such as Twitter or created a Facebook
Fan Page to engage more customers and provide more relevant information. The social media
campaign was successful because the cost per impression was cheaper for its
online strategy, at $.22 per impression, compared to its offline line strategy at
$1.00 per impression. Also, by assigning a per capita value per customer they
determined the online group represented $2.6 million in revenue.
Multi-Generational Interview
In today’s unique workplace, there is great emphasis placed
on generations and the similarities and differences among them. It is
important to consider the values and beliefs of each generation and how they
interact with each other in life. Generations can be characterized by lifestyle
characteristics which include core values, family, education, and communication
media.
Baby Boomers
Baby Boomers value optimism and involvement; however, family
is disintegrating. They feel that education is a birthright. They prefer to use
touch-tone phone as a means of communication. According to Pew Research,
Boomers use more apt to use the internet as a tool to research information such
as health information, purchase items, bank online, and visit government
websites. I interviewed my Dad and he prefers to receive phone calls. He doesn’t
understand the reason for texting when you can just them the person and ask
them the question.
Generation Y (Millennials)
Generation Y values skepticism, fun, and informality. They
are known at latch-key kids due their parents (Baby Boomers) long work hours.
Education is viewed as way to promote one-self to their desired career. They
prefer to communicate via cell phone and only want to be called while at work. Technology
has been way of life for Gen Y. We grew up using computers in school and the phrase
“Google it” to some extent refers to our critical thinking skills. It’s no wonder
why we are so accustomed to using the internet and social media/networking
activities. According to Pew Research, Gen Y is most likely to use the internet
for entertainment and to maintain communication with friends and family. Websites
such as YouTube and Hulu are example of entertainment website where Gen Y can
watch videos, share their own videos or watch T.V. shows online. Websites such
as Facebook allow Gen Y to stay in contact with friends they grew up with, knew
in school or relatives that they may not live close to.
Baby Boomers and Generation Y have similarities in the way
they use the internet. Both spend a lot of money online and Baby Boomers are
adopting social media. More recently, my Dad has noticed the importance of
technology and has embraced social media. After receiving a laptop for
Christmas he has slowing been learning how to operate it, navigate the web, and
use Gmail. We also recently created a Facebook profile. My Mom has also started
to dabble in technology after my Dad bought her a Google Nexus 7. Moreover, my
parents are now using Skype and Tango as a way for us to communicate and for me
to teach them how to use all their new gadgets. As technology become more pervasive
Baby Boomers are beginning to see the benefits of new technology and starting
to adapt.
Tuesday, August 28, 2012
"Liking,
following, linking,
tagging, stumbling:
social media
is changing the
nature of health-related interactions"
True!
Supporting Links
Videos
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