"Liking,
following, linking,
tagging, stumbling:
social media
is changing the
nature of health-related interactions"
True!
As social creatures, social media has become a visceral way of communicating and continues to become more prevalent among business and industry. Social media has caught the attention of the healthcare industry and is making its way into healthcare organization's business strategy. The highly regulated industry threatens the use of social media from concerns of breaches in protected health information. PwC Health Research Institute released a report which highlights the emerging relationships between consumers and health companies that serve them. It explains how consumers are using social media and describes the implications for healthcare organizations.
