Saturday, September 22, 2012

Multi-Generational Interview

In today’s unique workplace, there is great emphasis placed on generations and the similarities and differences among them.   It is important to consider the values and beliefs of each generation and how they interact with each other in life. Generations can be characterized by lifestyle characteristics which include core values, family, education, and communication media.

Baby Boomers

Baby Boomers value optimism and involvement; however, family is disintegrating. They feel that education is a birthright. They prefer to use touch-tone phone as a means of communication. According to Pew Research, Boomers use more apt to use the internet as a tool to research information such as health information, purchase items, bank online, and visit government websites. I interviewed my Dad and he prefers to receive phone calls. He doesn’t understand the reason for texting when you can just them the person and ask them the question.  

Generation Y (Millennials)

Generation Y values skepticism, fun, and informality. They are known at latch-key kids due their parents (Baby Boomers) long work hours. Education is viewed as way to promote one-self to their desired career. They prefer to communicate via cell phone and only want to be called while at work. Technology has been way of life for Gen Y. We grew up using computers in school and the phrase “Google it” to some extent refers to our critical thinking skills. It’s no wonder why we are so accustomed to using the internet and social media/networking activities. According to Pew Research, Gen Y is most likely to use the internet for entertainment and to maintain communication with friends and family. Websites such as YouTube and Hulu are example of entertainment website where Gen Y can watch videos, share their own videos or watch T.V. shows online. Websites such as Facebook allow Gen Y to stay in contact with friends they grew up with, knew in school or relatives that they may not live close to.

Baby Boomers and Generation Y have similarities in the way they use the internet. Both spend a lot of money online and Baby Boomers are adopting social media. More recently, my Dad has noticed the importance of technology and has embraced social media. After receiving a laptop for Christmas he has slowing been learning how to operate it, navigate the web, and use Gmail. We also recently created a Facebook profile. My Mom has also started to dabble in technology after my Dad bought her a Google Nexus 7. Moreover, my parents are now using Skype and Tango as a way for us to communicate and for me to teach them how to use all their new gadgets. As technology become more pervasive Baby Boomers are beginning to see the benefits of new technology and starting to adapt.

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